ESG / News Novotel Paris Centre Tour Eiffel & Eau de Paris are fully engaged in reducing single-use plastic bottles

In France, 36 million disposable plastic bottles are used every day – the equivalent of 180 bottles per year per French person. This trend is observed throughout Europe. Unfortunately, the environmental price of these bottles is exorbitant: 400 000 tons of oil to make them, 8 billion kWh of energy to produce them, and 100 to 1000 years to decompose them.

On International Water Day on March 22nd, the Novotel Paris Centre Tour Eiffel distinguished itself by making a strong commitment to eliminate plastic bottles, not only in its hotel, but also in the city of Paris. Let’s discover this superb initiative, carried out in partnership with Eau de Paris.

As part of AccorInvest’s ESG strategy and its three pillars – act responsibly, respect people and the environment, and promote positive hospitality – Novotel Paris Centre Tour Eiffel has committed to fight single-use plastic.  After replacing straws, coffee stirs and disposable cutlery, the hotel set itself an even higher challenge in 2018: to eliminate all plastic bottles in the hotel premises by 2022.

Beyond its premises, the Novotel Paris Centre Tour Eiffel was also keen to take action for the community and its city: Paris. In 2019, the hotel joined the Eau de Paris working group, to take part in its pilot operation and white paper, in order to promote Paris water and reduce the consumption of plastic bottles.

The map of the 500 businesses committed to providing free access to water via tap water or water fountains was made public on March 22nd, for International Water Day – and the Novotel Paris Centre Tour Eiffel is proudly on it. Each partner business has a sticker on its main entrance, which identifies it as a refill point. This network is the first one of this magnitude in France, and this action is in line with the initiative to reduce the consumption of single-use plastic bottles in the city of Paris.

On the same day, Eau de Paris also released its white paper, with the mention  of Novotel Paris Centre Tour Eiffel since 2019. We are on page 82 : Livre blanc

The hotel

Through our partnership with Eau de Paris, Novotel Paris Centre Tour Eiffel and AccorInvest publicly position themselves as pioneers in environmental preservation, not only at hotel level, but also on a larger scale, in the communities and cities in which we operate.

The Novotel Paris Centre Tour Eiffel is one of the largest Parisian hotels with its 764 rooms. Located in Paris, only 10 minutes’ walk from the Eiffel Tower, the hotel is the preferred location for leisure, business and international guests. This 31-story skyscraper hotel offers two restaurants, including the Japanese gourmet restaurant Benkay, a bar, room service, a snack bar, a fitness center with a swimming pool, and a 2,500 m² convention center with 29 flexible meeting rooms and an amphitheater. Before the hotel launched its plastic reduction project, 400,000 bottles of plastic water were consumed by the hotel guests and employees every year.

Our plastic reduction project – since 2018

In 2018, shocked by the use of approximately 885 plastic bottles per day for guests and conventions, plus 170 bottles per day for employees, Novotel Paris Centre Tour Eiffel sets itself the challenge to eliminate all plastic bottles in the hotel premises by 2022.

The project focuses on both the structure of the hotel and the operational organization. The exceptional nature of the Novotel Paris Centre Tour Eiffel entailed many constraints: the size of the area to be covered, the fire doors, the presence of asbestos due to the age of the building, the traffic routes, etc… The aim is two-fold: to eliminate the use of plastic bottles while preserving high-quality service and hygiene for the guests, and to organize work internally to avoid creating extra burden for the employees.

In 2019, the Novotel Paris Centre Tour Eiffel joins the Eau de Paris working group and white paper. The hotel also volunteers to participate in the pilot project to promote Paris water and reduce the consumption of plastic bottles.

​​​​​​​According to Eau de Paris, over 3 out of 4 tourists buy water in disposable plastic bottles, with an average of 2 to 3 bottles per day per tourist. 6 times out of 10, the empty bottle is thrown away to buy another single-use bottle. Bearing in mind that the gift of non-disposable water bottles and information on the quality of tap water encourage people to drink more tap water, the Novotel Paris Centre Tour Eiffel distributes non-disposable water bottles during one week, places a sticker in the hotel bathrooms indicating the quality of the water, and provides information on numerous displays in the hotel.

In 2020, the COVID crisis puts the pilot with Eau de Paris on hold. Novotel Paris Centre Tour Eiffel takes this opportunity to move forward on the installation of 20 water fountains and bars on site. The hotel equips its lobby, crew lounge, conference area, breakfast area, bar, room service, Japanese restaurant, fitness & spa area, and employee areas with water fountains matching the requirements of each area, and sets up the sale or gift of non-disposable water bottles for all employees.

In 2021, the hotel participates in the launch of Operation Refill, which identifies Novotel Paris Centre Tour Eiffel as a water-refill site.

In January 2022, the Novotel Paris Centre Tour Eiffel carries out all plumbing work required to install the fountains.

Water fountains are being installed in the employee areas. Free, personalized non-disposable water bottles are also distributed to all hotel employees. The teams are currently organizing themselves by department, in order to install the water fountains in all areas by May.

All hotel teams are mobilized around this project:

  • Two CSR managers, Florence BORDAS and Léa EISMA, are present in the hotel to ensure follow-up and support.
  • The heads of department and service are all involved in the progress meetings regarding the installation of the fountains.
  • Three additional team members are in charge of bottling tap water for the convention center.

The entire project is to be completed by end of June 2022.


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