Corporate / Press Release AccorInvest & Electra act for the energy transition


AccorInvest chooses Electra to initiate a large-scale plan to equip its hotelswith fast and ultra-fast charging hubs for electric vehicles

AccorInvest, Europe’s leading hotel owner, investor and operator, signs an agreement with Electra, a major player in electric vehicle fast-charging, to equip 68 sites (362 charging points) with fast (22kW) and ultra-fast (150 to 300 kW) charging stations. The deployment will take place in several phases starting early 2023, mainly in urban areas, beginning with Paris and Lyon. This partnership takes place as the EU Parliament has recently voted to ban new fossil-fuel vehicles as of 2035.

A winning partnership for electric vehicle users

Electra, in charge of the installation and operation of all stations, will provide equipment and services which match the specific needs of the customers of each brand of AccorInvest’s hotel portfolio (F1, ibis, Mercure, Novotel…). The AccorInvest hotel network provides a territorial coverage and quality of services which meet the expectations of Electra’s private customers and professional fleet partners.

More flow and additional revenue for hoteliers

The first sites will be operational by the beginning of 2023. The charging stations will be entirely powered by green energy and will be accessible to all: hotel guests, drivers passing through, and professionals (taxis, CDCs, logistics vehicles, car-sharing, etc.). The “electromobilists” will also be able to take advantage of the hotels’ services while their vehicles charging, and the hotels’ parking lots will be accessible 24 hours a day, 7 days a week.

Innovation and simplicity at the heart of a must-have offer for the hotel industry

Electra’s innovative ultra-fast charging solution provides electromobilists with a smooth, reliable experience (indications to reach the nearest charging hub best suited to their vehicle, remote terminal booking, vehicle charging and payment) via the user-friendly Electra application, a charging pass or a bank card. All this at a competitive price: €0.44/kWh, incl. VAT.
Electra has also set up a system adapted to professional fleets with degressive prices, a dedicated platform, real-time consumption monitoring, a single detailed monthly invoice and the possibility to book charging slots by fleet.

Deployment of the AccorInvest ESG strategy

For AccorInvest, this partnership is in line with the deployment of its ESG* strategy. With this strategy, the Group intends to give its hotels a new role in society, whilst reducing the carbon footprint of its activities. Rather than being a transit place, AccorInvest’s goal is to transform its hotel network into a key player of the environmental transition, able to actively shape its territory.
* Refers to the Environmental, Social and Governance criteria used to assess how Sustainable Development and long-term issues are taken into account in the strategy of companies.

A decisive step to fight climate change and improve air quality

This partnership between Europe’s leading hotel owner, investor and operator, and one of the major players in electric vehicle fast-charging, reinforces the mobilization to reduce the CO2 emissions of transportation as well as the emissions of fine particles and nitrogen dioxide in the main French cities. This agreement also aims to facilitate the creation of low-emission zones in all cities of over 150,000 inhabitants, following the adoption of the French Climate and Resilience law.

Franck Bermond, VP Technical and Construction Asset Management and Group ESG Referent, indicates: « The AccorInvest teams are proud of this partnership with Electra: it is fully in line with the deployment of our ESG strategy, which aims to meet ambitious targets to reduce carbon emissions. Our network of hotels offers a unique territorial coverage, which must serve electric car users. This partnership is one of the visible applications of our ESG strategy, which considers hotels as role-models in the ecological transition. »

Aurélien de Meaux, CEO of Electra, declares: “We are delighted to have concluded this partnership with a major player such as AccorInvest; this will make it easier for thousands of electromobilists to find a fast, reliable charging point. This agreement also enables us to increase our presence in the main French cities and along major roads, train stations and airports”.

About AccorInvest
AccorInvest operates a portfolio of over 800 owned and leased hotels in 27 countries across Europe, Latin America and Asia.
The Group consolidates and enhances its real estate portfolio through the acquisition and renovation of hotel assets and the development of its hotel portfolio in Europe in the economy and mid-scale segments.
AccorInvest benefits from the hospitality expertise of its long-term partner Accor – manager and owner of world-renowned brands such as ibis, Novotel, Mercure, etc. This privileged partnership guarantees the Group’s operational excellence, the attractiveness of its hotel portfolio, and guest satisfaction.

Media Contacts AccorInvest – Auvray & Associés / Primatice Conseil
Charlène Guidez – / +33 6 50 48 28 32
Thomas de Climens – / +33 6 78 12 97 95

About Electra
Electra offers fast-charging stations for electric vehicles. With its 50 expert employees, the company invests massively in innovation and research, in order to provide an optimal user experience with rich, intuitive, customizable mobile interfaces, and thereby make parking lots a convenient service space for visitors. Co-founded in 2021 by Aurélien de Meaux, Augustin Derville and Julien Belliato, the company raised €15 million in June 2021 (thanks to the support of Serena, Eurazeo and Frst Venture, as well as Business Angels from the energy, mobility and real estate sectors). Electra’s ambition: to facilitate the adoption of electric cars via the deployment of a fast and efficient charging network.

Contacts médias Electra – La Nouvelle Agence
Media contacts Electra – La Nouvelle Agence
Ines Mansouri – / +33 6 14 78 10 81
Benjamin Plot – / +33 6 06 98 20 51

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